Identified - After discussion with X, the discrepancies are due to a major overhaul of the X adstack between the period of 3.14 through 3.31. Still investigating when and if the reporting will be back to normal
Apr 07, 2026 - 19:55 CEST
Update - We have made progress in our investigation into the data issues affecting X Ads sources. We have identified two separate issues contributing to the disruption, both not only limited to Funnel but confirmed across the broader X Ads API ecosystem:
Intermittent errors when retrieving campaign data. This caused some downloads to fail entirely. Based on our monitoring, this issue has largely subsided.
Incomplete or missing metrics for certain ad configurations, some X Ads sources are returning incomplete data for metrics such as impressions, clicks, and cost. This issue appears to still be ongoing and is not limited to Funnel.
We are continuing to monitor both issues closely. Sources affected by the first issue has successfully been resolved. For the second issue, we are tracking the situation and will trigger re-syncs once complete data is available.
We understand this impacts your reporting and continue to treat this with the highest priority.
Apr 03, 2026 - 17:02 CEST
Investigating - We're aware of an issue where some customers are not seeing data after 2026-03-26 for their X Ads sources. We're currently investigating the cause.
Apr 01, 2026 - 11:41 CEST
Monitoring - A fix has been implemented and we're monitoring the results.
Mar 24, 2026 - 17:12 CET
Investigating - We're aware of missing values for several Ad level fields for the TikTok connector, such as Ad status, Video ID, Ad landing page URL and more. We're currently investigating the cause.
Mar 20, 2026 - 15:24 CET
Update - While the temporary fix is still in place and is allowing data sources to resume downloading data, we are also in the process of providing info to Meta. We are awaiting for Meta's technical feedback on the matter.
Mar 06, 2026 - 15:11 CET
Update - We are continuing to investigate the root cause of the recent data delays and are currently awaiting further technical feedback from Meta. To restore service in the meantime, we have deployed a temporary fix. While this allows data sources to resume downloading successfully, please note that a very small subset of ads will temporarily omit the bid_amount field. Most reporting delays have now been resolved and we will update when we have more information.
Feb 13, 2026 - 15:30 CET
Investigating - We are currently investigating an issue causing data delays across several Facebook Ads data sources. Our requests are receiving "Internal Server Error" responses from the Meta API.
This has been escalated to Meta for investigation. As this is an upstream issue on their end, we are awaiting their feedback and will provide updates as they become available.
Feb 09, 2026 - 16:56 CET
Resolved -
Closing incident since we 24 of March reverted the changes that resulted in that archived and deleted ads were not returned. After monitoring the update we are back to correct behavior.
Apr 7, 21:28 CEST
Update -
We are continuing to investigate this issue.
Apr 7, 21:27 CEST
Investigating -
There is an active investigation into a spike in reports regarding missing data for archived or deleted Meta ads. While the system is designed to pull this historical content, a recent shift is currently obstructing these data sources. Root cause analysis is underway to determine the scale of this Meta limitation.
Mar 19, 14:53 CET